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Packard Bell |
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| For over a decade Packard Bell has been striving to bring the advantages of technology to life for its millions of customers worldwide. Packard Bell pioneered the use of the PC in the home, taking an unfriendly but useful office tool and turning it into a friendly, indispensable feature of today's modern home. Today, it is bringing its experience to bear on the home electronics market, and setting precedents in the process. |
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Rock-solid foundations
Today, Packard Bell is number three in the European PC consumer market (all form factors) and in the top three in the region’s main markets, including the UK, France, Spain, Italy, the Netherlands and Belgium.
Packard Bell is also expanding into emerging markets, entering key countries in Eastern Europe, the Middle East, Africa and Latin America through a series of strategic partnerships with major local players.
Bright future
For the past couple years, Packard Bell has been leading the digital convergence revolution as it has expanded into mobility products, such as MP3 players, and home electronics. This successful strategy led Packard Bell to be the number one MP3 player vendor by volume in 2004.
Packard Bell has also made significant inroads into the home electronics markets with the successful introduction of DVD players, PVRs and other devices.
The end result is an incredibly strong-brand. Packard Bell had five million customers in 2005, nearly four times the number it had in 2003. Equally, this growth is reflected by three consecutive years of two-digit revenue growth.
Unique business model
Packard Bell’s business model is built on optimising each step of the value chain. Its closeness to the market space enables it to anticipate customer needs, design appealing products, manage complexity and integrate services and products.
Its supply chain and manufacturing base means that Packard Bell’s can bring the right products to market quickly at the right price.
Finally, its unique relationship with Europe’s leading retailers makes it possible for customers to buy a trusted brand conveniently from a store they trust.
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Brand Presentation
Stylish design, affordability and customer–oriented features are the hallmarks of all Packard Bell products–a unique combination that no other brand in the European market offers today.
This trio of features enables us to deliver on our brand promise: your digital playground. Packard Bell provides customers with appealing products giving unfettered access to today’s most enjoyable and rewarding digital activities–all at the right price.
Customers first
The success of the Packard Bell brand has always depended on our ability to stay in tune and in touch with our customers. This is as true today as it was in 1991 when we first opened for business.
Being customer–oriented isn’t a hollow promise dreamt up by some advertising agency. It’s part of our DNA, even permeating the very way the company is organised.
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